The advertising industry’s annual conference in London heard all about CF and how technology can be used for good. Microsoft’s Innovation Director, Haiyan Zhang, (the inventor of the Big Life Fix game for the Coxhead family from Cornwall) has been further developing the technology.
The project can now be scaled up and has potential to transform physio and change how kids are cared for by the NHS.
Haiyan fronted the presentation to ad execs at London’s Lyric theatre, inviting mum Vicky Coxhead to join her on stage and share her experiences.
You can watch the presentation on listen again here